We are what we measure.   It's time to measure what we want to be.

Definition of sustainable agriculture

Dick Levins
"...farmers in sustainable agriculture are concerned about feeding their families and paying their bills, but those are not their only goals in life. They set out to protect the land, improve their quality of life, and enhance the communities in which they live. Their day-to-day decisions are not guided by a single minded search for profit, but by a delicate balancing act among many goals."
Land Stewardship Program, White Bear Lake Minnesota. Monitoring Sustainable Agriculture with Conventional Financial Data, http://www.landstewardshipproject.org